An outbound engine for exovex.
Enquirer AI is the outbound engine of Enquirer Consulting Group.
20,000 in the database. 2,000 have bought. 500 keep buying.
Three different customers. Today they all get the same monthly promotion.
On a competitor's exosome
"Usually that's a price and potency discussion."
They already buy exosomes, just not yours. The conversation is potency and price per billion, third-party validated, with your standing offer to prove it under the microscope or in your lab.
Not using exosomes yet
"You have to educate them. It's a longer sales cycle."
Med spas running microneedling and PRP, practices with the energy devices. The conversation is why exosomes belong next to what they already do, paced as a longer nurture, with your position on samples set out upfront.
Bought, then stopped
"Another rep in person did a better job."
Around 1,500 accounts that know the product and left over economics or a rep. The conversation is a win-back, one to one, by name, with a reason to reorder now.
The front desk is the wall. The decision maker is reachable another way.
Today
- Reps and calls stop at the front desk. "There's a gatekeeper."
- Email goes to the practice, not to the person who decides.
- Instagram builds the brand and stays inside the lines. It does not open a conversation with an owner.
- LinkedIn has been switched off for about eight months.
With the engine
- The dermatologist, the plastic surgeon, the trichologist and the med spa owner, by name, under their own profile. No front desk in between.
- Personal email to the owner or medical director, verified before it is used.
- LinkedIn switched back on and working every day, with wording you have approved.
- Instagram stays exactly as it is. It is doing its job.
One outbound unit, matched to your three lanes.
Market and data
Your 20,000 rebuilt into three lanes, competitor users, non-users and lapsed accounts, with the decision maker named and verified at every practice. Plus the med spas already in our data.
Outbound engine
LinkedIn switched back on, plus personal email. One lane per buyer type. Every message written for the person it goes to, and nothing sends until you have approved it.
Messaging
Three conversations, not one promotion: the potency and price-per-billion challenge, the education path and the win-back. Written inside your compliance lines.
Salesforce and routing
Wired into your Salesforce. Every reply logged. Every warm conversation routed to the right 1099 rep the same day, with the context.
Reporting and handover
A dashboard from day one. At the end your team owns the engine: the lists, the messaging, the data and the wiring.
The contact sport starts warm.
The engine opens the door
A doctor or an owner has replied and wants the potency conversation. That reply lands in Salesforce and with the rep the same day.
The rep walks in warm
The lunch and learn, the drop, the microscope, your Chief Science Officer where it matters. The rep does what a rep is for.
Recruiting gets easier
A rep who wakes up to warm conversations stays. The next rep is easier to sign than at an exosome company that makes them start cold.
The engine, in plain English.
Find the right people
The named decision maker at each practice in each lane, with contact data verified before it is used.
Start the conversation
Personalized LinkedIn and email, timed to their day, written for them, approved by you.
Hand over the warm reply
Into Salesforce and to the right rep the same day, with everything said so far.
You show up
The microscope, the lab tour, the lunch and learn. Your team does what it does best.
You approve every line before it sends.
Written the way you already run Instagram: no names, no protocols, no claims you do not make publicly yourself.
B2B only, to medical professionals. Nothing goes to consumers.
Your potency, safety and third-party validation stated the way you state them. Nothing added, nothing implied.
A practice that says no is marked and left alone. Every exclusion you give us is honored from the next business day.
A pilot first. Then the build.
The pilot
Up to three outbound accounts, run by our team, into the practices you name. Week one: the buyer set, the exclusions and your sign-off on the messaging. Weeks two to four: live outreach, every reply routed to your named owner the same day, and a short weekly read on what your market is answering.
On the call we agree a conversations target for the first 30 days. If we miss it, the following month is on us.
The build
Four months. The full engine across all three lanes, wired into Salesforce, run with you, your team trained as it runs.
Then we hand you the keys. The lists, the messaging, the data and the wiring are yours. No license you do not hold, no subscription you cannot see.
US medical companies, in their own words.
Tools like Enquirer AI allow us to personalize outreach at scale in a way that simply was not possible before.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
A working call with Dan Reeves.
Dan founded Enquirer Consulting Group and engineers the outbound engine. The next call is his: your three lanes, your data and Salesforce, the compliance lines, the pilot and the commercials, walked through live. About 30 minutes.
cal.com/ecgOr reply to Paul Smaldone and he will set it up. Cell 216 386 0762.